Saudi Vision 2030
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Prime Time to Become a
Co-creator of Saudi Vision 2030

Vision 2030 is a national strategic reform plan launched in 2016, aligned with China’s Belt and Road Initiative. It aims to transform Saudi Arabia’s oil-reliant economy into a diversified, sustainable model.

A Vibrant Society

Heart of Arab & Islamic world; develop culture, tourism, sports, entertainment

A Prosperous Economy

Global investment powerhouse; economic diversification; end oil dependence

An Ambitious Nation

Global hub connecting Asia, Africa, Europe

Top Entertainment & Sports Ips

Top Entertainment & Sports IPs and Digital Media City Strategy Under Vision 2030Saudi Arabia is building a modern industrial ecosystem centered on world-class IPs, supported by digital media and smart cities.
Super Media Ecosystem
As a key participant in Saudi Vision 2030, we build a super media ecosystem covering Saudi Arabia and the entire Middle East. We integrate outdoor big screens, metro, airports, streaming media, and digital marketing to form an online-offline integrated communication matrix.
We are the most trusted full-scenario media partner for brands expanding into the Middle East.

Media mode

Airport Media

King Khalid International Airport (KKIA) – one of the largest and busiest airports in the Middle East

Metro Media

Riyadh Metro – an unprecedented outdoor advertising platform reaching diverse audiences and communities

Commercial District Media

Full coverage of prime urban locations, precisely reaching all audience segments with premium sites and stunning visuals

Riyadh Season

  • Total attendance

    Over 12 million visits

    Covering 190+ countries

  • Spending power

    Per capita spending: ~500 USD

    High-end zones: over 1,000 USD per capita

  • Audience

    Local: ~85%; International tourists: ~15%

    Chinese tourists: up ~80% year-on-year

    Family visitors: ~60%

  • Media value

    Global media coverage: 3,500+ articles

    Social media views: over 5 billion

    5G / digital experience: all themed zones